The main reason for creating a new visual identity was the lack of a unified visual style through which the Department could communicate with the public. The identity does not pretend to be anything it is not. Its foundations lie in the symbiosis of bold colors and clearly legible typography, which plays a crucial role in the identity in the form of strong word combinations that define the Department itself. The Department of Marketing Communications now communicates with the public in a cohesive, unified style consisting primarily of graphic elements, puns, shape applications, a variety of photography or colors. The identity is designed for easy application and use in the digital and online environment, which is now, more than ever, a part of everyday life.